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Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy various tracking codes, including those for marketing and analytics, on your store.
eCommerce allows you to effortlessly connect your store without the need for manual coding.
After adding a tag in Google Tag Manager to your eCommerce store, you will be able to track and collect valuable data about user interactions, website performance, and conversion events.
With Google Tag Manager (GTM), you can easily add tags to your online store without touching any code. By using tags and triggers in GTM, you can track customer behavior and analyze popular products and conversion funnels in your online store. You can monitor events such as page views, clicks, scrolls, adding or removing items from the shopping cart, and more.
GTM provides a centralized platform for managing various marketing tags and tracking codes. Instead of manually editing code on your store, GTM allows you to add, modify, and deploy tags through its user-friendly interface.
GTM enables you to track and measure various user interactions on your online store. You can set up events, track conversions, monitor engagement metrics, and gain valuable insights into user behavior. This data-driven approach helps you optimize your marketing campaigns, understand customer preferences, and make informed decisions to improve your store’s performance.
You can add or remove tags, adjust tracking configurations, and even perform A/B testing, all within the GTM interface. This flexibility allows you to adapt your marketing strategies, experiment with different tools, and respond promptly to evolving business needs. GTM supports various tags, including Google Analytics, Ads, third-party platforms like Facebook, Twitter, Pinterest, and also custom tags.
GTM also provides a preview mode, allowing you to test and validate your tags before deploying them live. These features ensure a smooth and error-free implementation of tracking codes, reducing the risk of data inaccuracies or disruptions.
To connect Google Tag Manager to your eCommerce store, you need to create a Google Tag Manager account. If you don’t have a GTM account, follow the steps in the Create GTM Account and Your Store Container section below.
If you already have a Google Tag Manager account and a container for your eCommerce store, follow these steps to connect it with your store:
!GTM ID
Done! You’ve connected your GTM container to your eCommerce store.
With Google Tag Manager, you gain the ability to easily create and manage tags within your account. Any tags you create in GTM will seamlessly be added to your online store, without requiring any actions on the eCommerce admin panel.
At the upper section of the page, you can see the Container ID identified as GTM-XXXXXX.
You can use the Preview Mode on the upper right part of Google Tag Manager, or the Google Tag Assistant Chrome Extension to confirm that you’ve installed GTM properly.
After connecting GTM to your eCommerce store, you might want to add these common tags:
By following these best practices and leveraging the full capabilities of Google Tag Manager, you can gain valuable insights into your customers’ behavior and optimize your marketing strategies for better results.
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