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Google Analytics Integration

Google Analytics is a powerful platform that enables you to gather valuable data from your online store, allowing you to generate detailed reports and gain essential insights into your business operations.

By connecting Google Analytics to your eCommerce store, you gain access to a wealth of information about how your customers discover and engage with your online store. This knowledge empowers you to optimize your business strategies and enhance the overall performance of your eCommerce activities.

Connect Google Analytics to Your eCommerce Store

To connect Google Analytics to your eCommerce store, you need your GA tracking ID ready. If you haven’t created a Google Analytics account, follow the steps in the Create an Analytics Account section below.

1. Log in to your eCommerce admin panel
2. Navigate to Settings → Integrations
3. Click on the Add button for Google Analytics
4. On this page, paste the Measurement ID (starts with G) or the “GT-” ID (available for properties created after July, 2022)
5. Hit the Save button

Done! You’ve successfully connected Google Analytics with your eCommerce store.

Set up Google Analytics 4 for Your Online Store (GA4 Property)

Starting July 1, 2023, Universal Analytics stopped collecting data. It’s recommended that you create a Google Analytics 4 property instead. If you have a Universal Analytics (UA) property, you should migrate to GA4.

1. On the Account column from the left side in Admin, select the account. Then, in the Property column, click Create Property
2. Enter a name for the property (e.g., “My Store”) and select the reporting time zone and currency
3. Click Next. Select your industry category and business size
4. Click Next. Select how you intend to use Google Analytics
5. Click Create and (if you are setting up a new account) accept the Analytics Terms of Service and the Data Processing Amendment
6. Continue to Add a data stream to start collecting data
7. In the Admin → Property column, click Data Streams > Add stream
8. Click iOS app, Android app, or Web. For your online store, select Web

Your Google Analytics 4 property will be named “Property – GA4 (98765432)”.

:::note

The first results in Google Analytics reports will appear in about 24 hours.

:::

If you were using Universal Analytics in your store, make sure you’ve migrated to Google Analytics 4 and are using the GA-4 ID in the Settings → Integrations → Google Analytics.

How to Find Your Google Tag ID

To find your Google Tag ID, follow these steps:

1. Sign in to your Google Analytics account
2. Click Admin on the left menu
3. At the top of the Property column, select your property
4. In the Property column, click Data streams and click the data stream
5. In the Google tag section at the bottom of the Web stream details page, click Configure tag settings
6. In the Your Google tag section on the Google tag page, you will see the ID that starts with “G-” or “AW-“

Copy it to use in the Integration settings on eCommerce admin to connect your GA with your online store.

Create an Analytics Account

If you don’t have an Analytics account yet:

1. Visit the Google Analytics website (analytics.google.com) and sign in with your Google account. If you don’t have a Google account, create one by clicking on the “Create account” button
2. Once signed in, you’ll be taken to the Analytics homepage
3. Click on the “Admin” option in the bottom left corner of the Analytics homepage
4. In the “Account” column, click on the “Create Account” option
5. Enter a name for your account. Choose a descriptive name that will help you identify the website or business associated with this account
6. Adjust the data-sharing settings according to your preferences
7. Once you’ve configured the data-sharing settings, click “Next” to proceed

Key Metrics to Track with Google Analytics

Once you’ve set up Google Analytics for your eCommerce store, you can track various metrics to gain insights into your store’s performance:

Traffic Metrics

• Sessions: The total number of visits to your store
• Users: The number of unique visitors
• Pageviews: The total number of pages viewed
• Bounce Rate: The percentage of visitors who leave your site after viewing only one page
• Average Session Duration: How long visitors stay on your site

Acquisition Metrics

• Traffic Sources: Where your visitors come from (organic search, direct, referral, social, paid)
• Campaign Performance: How well your marketing campaigns are driving traffic and conversions

Behavior Metrics

• Most Visited Pages: Which pages on your store receive the most traffic
• Landing Pages: The first pages visitors see when they come to your store
• Exit Pages: The last pages visitors view before leaving your store

Conversion Metrics

• Conversion Rate: The percentage of visitors who complete a desired action
• Transactions: The number of completed purchases
• Revenue: The total amount of money generated
• Average Order Value: The average amount spent per transaction
• Products Sold: Which products are selling the most

By regularly monitoring these metrics, you can make data-driven decisions to improve your eCommerce store’s performance and increase sales.